Long walls of text are easy to scroll past. A strong image, a clear headline, and a short teaser make it easier for readers to decide whether they want the full story.
The new format
Facebook posts will usually include one strong image, a headline, two or three useful sentences, and a direct link to the complete article.
Better for readers: Get the quick update immediately, then open the article for the full context.
Why this helps the brand
The website becomes a searchable library of reporting, first looks, comparisons, and reviews instead of letting every post disappear into a social feed.